Robert Rose
November 15, 2020
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Simplicity Is The Ultimate Sophistication

The Project

Located in the heart of New York City’s Bowery neighborhood, 215 Chrystie stands at the crossroads of one the most exciting and vibrant neighborhoods located in New York, NY. Ian Schrager’s distinguished one of a kind luxury condominium and the hotel is the standard of luxury living in New York City.

Through a very thorough and effective website design and planning process we set out to create a highly attractive website that would offer prospective residents a glimpse at unparalleled luxury as well as provide for maximum occupancy.

The Solution

The strategy was simple, to combine the latest and effective UX Design best practices that would bring visual and interaction together yet maintain a minimalist design approach. “Simplicity is the ultimate sophistication” -Leonardo Da Vinci

The Result
A production of simplicity, sheer elegance, and sophistication sure to captivate and deliver a superb user experience to visitors.

Webs Technologies Used:

Web Server: Microsoft IIS Server solution

Analytics and Tracking: Google Analytics

HTML5, CSS3 and Javascript Libraries (JQuery and Backbone.js)


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