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Carlson Smith
November 19, 2020
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GK Insurance Logo

A competition was held for a new logo for GK Insurance Company.

Having been given a summary of design requirements, multiple entries were allowed to be submitted. To which the design approach that won out followed keeping the parent company as the focus, and Insurance as the sub-focus of the GK brand.

This lead to a design that did not deviate from the GK Family Logo. The global connector lines that connect the top of the “I” to the base of the “E”, signifies the all-encompassing complete coverage from top to bottom of the agency. That is they cover, home, vehicle, and more. It allows for addition and substraction of coverage to their brand.

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