FASHION ECOMMERCE SO SEXY IT HURTS…
THE WORK
The emerging fashion brand Dominique Reneé masterfully designs music inspired handmade Jewelry & accessories. Each collection is produced with the inspiration to playfully explore the personal experiences, ironies, uncertainties, sweet lies, and truths that come along with personal relationships.
The human emotions associated with heartbreak, rejection, nostalgia, and alienation have been the creative inspiration behind past and present collections which are boldly inspiring as well as dedicated to empowering women.
THE MISSION
“What got us here, won’t take us where we want to go,” explained Dominique Renee. The online retailer was searching for new strategies and tactics to include in the marketing mix and re-energize growth.
The mission was to elevate brand awareness and visibility, increase customer acquisition and retention, and measure and impact all aspects of their e-commerce channel.
THE RESULT
We deployed an inbound marketing strategy to drive new customer acquisition as well as nurturing campaigns for active customers.
The underlying strategy was to create optimized product pages, landing pages for ads, and emails that deliver a more customized online shopping experience for the brand’s audience.
Next came the task of effectively tracking customers from the first site visit to their latest purchase to provide direct attribution reporting between marketing efforts and digital dollars spent.
The robust Shopify platform allowed for seamless integration to use the store data to better inform every part of the marketing strategy.