Video Shooting & Editing

CARIMAC

June 2018 - July 2018

Learned the basic shooting and editing by making a finished short video; this hands-on
course gets you up close and personal with video and film production from the start. The
course covers the basic use of cameras, lighting, location, sound recording and picture editing
on a digital format. Participants also get the opportunity to the use the Premier Pro CS 6 digital
editing IMAC system.

COURSE OBJECTIVES
• Pre-production, Production and Postproduction.
• Understand the camera and simple lighting techniques
• Execute basic camera techniques
• Understand the importance of planning and teamwork in television.
• Editing a 30 sec. PSA –
PSAs are messages in the public interest disseminated by the media without charge, with the
objective of raising awareness, changing public attitudes and behaviour towards a social issue
(save water; save light; use a condom; save gas; no smoking;)

Digital Marketing Strategy

iCREATE

June 2020 - July 2020

This course identified the core components of an effective digital marketing strategy and explained how to develop an effective budget plan and measure the ROI for digital activities.
It covered how to set clear and actionable objectives and measurable KPIs as well as the key research activities to undertake to guide channel selection and messaging.
It also explained how to develop a creative strategy based on campaign research to engage an audience and deliver on campaign goals.