As an experienced visual communicator and design thinker, I’m passionate about building brands and creating digital experiences that inspire and engage people. My focus is on helping organizations by transforming user problems into seamless experiences, bridging brand identity with UX/UI design to craft innovative and impactful design solutions. My specialties include ideation, storytelling, visual design, and usability testing.

I approach both design and leadership with a focus on people, establishing empathy for those who use the products and services I help bring to life. My UX practice combines product design, service design, design thinking, research, and product strategy, all with a relentless focus on both the end user and business needs.

Throughout my career I’ve collaborated with a diverse set of brands and individuals across various industries, from financial services and agro-tech to arts and culture. I love challenges and being able to solve new and interesting problems, regardless of the industry.